About me.
Hi, I'm Rachael.
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I'm an ICF-qualified executive coach for women in midlife who are ready to drop the masks and start living from a fully expressed and authentic place.
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I have created and recreated myself over and over again - new identities, new careers, new versions of “who I thought I should be”. Each time I edged closer to my authentic self, yet nothing ever felt quite right.
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As a (former) people pleaser…
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I’ve spent the majority of my life doing things to make others happy. For years, my choices were shaped by what I thought I should do rather than what I actually wanted.
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My long list of:
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Staying in jobs that felt unfulfilling because “I was such an asset to the company”
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Taking on way more than I should so I would be see as "nice" or "helpful"
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Staying in relationships that weren’t right for me because I was scared to hurt their feelings
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Dressing “appropriately,” or more like a "woman my age" should
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Attending social events that drained the life out of me
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Allowing managers to talk down to me
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Not allowing my full self to shine in case I was too much or too quirky to be accepted.
And the list goes on...
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What I didn’t realise at the time was how much these moments chipped away at me. I felt small, exhausted, and disconnected from my true self -like I was living a life that technically looked “good” on paper but didn’t feel like mine on the inside. It didn't feel right, and I couldn't ignore the nagging feeling that something had to change.
Enter the pandemic...
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2020 was a year of endings. Almost overnight, my 17-year career in aviation evaporated. My relationship was more strained than ever. I felt lost, overwhelmed, and unsure who I was anymore. As I tried to cling to what had been, everything slipped further from my grip. I felt like a terrible mother, and a failure in work and love.
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But somewhere inside me, another truth was forming:
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I had more to give the world.
I had joy, creativity, and potential that had been buried.
I wasn’t a bad mother - I was in the wrong relationship.
And maybe… this wasn’t an ending. Maybe it was a beginning.
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And so, I went down the rabbit hole of research, and became obsessed with neuroscience and the brain's ability to rewire and change, at ANY stage of life. I discovered that your brain doesn't know the difference between reality and imagined reality. Your thoughts create your reality, and you can trick your brain into thinking something has already happened, if you simply visualise it.
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So, I made myself my own experiment...
Every night for a year, I completed the same future-self guided visualisation. I imagined my future life in vivid detail - how I wanted to live, feel, earn, move, and create.
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Even though nothing had changed externally, I began to feel different internally. Joy. Excitement. Comfort. A deep, quiet knowing that everything was working out.I stopped worrying. I started trusting.I backed myself in moments where old me would have hesitated.
Without realising it, I began to rewire my brain.
Brick by brick, I built a new life.
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Within a year I’d become a qualified executive coach, launched my business, and hit six figures. Within two years, I’d bought a house and finally got the dog I’d dreamed of. I got fit. I reconnected with my creativity. I felt like me again.
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Five years on, I’ve turned everything I learned - the lived experience, the neuroscience, and the trial and error - into a framework for change.
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The Create Yourself Method.
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When I went through my transformation, I didn’t have a roadmap. I had to piece it together as I went. But through lived experience, research, and repetition (a lot of the latter), I realised something:
with the right tools and support, you can redesign your life in a way that feels fully, deeply you.​
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That’s why I developed my coaching methodology. It’s designed specifically for women in this chapter of life - women who are ready to shed old identities, reconnect with who they truly are, and create a life that feels fully theirs.
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My approach blends guided visualisation, practical tools, neuroscience-backed techniques, and values-led clarity. It’s a step-by-step process that helps you uncover what you really want, release fear and guilt, and take empowered action in alignment with your true self.
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This isn’t about theory - it’s about transformation. About moving from surviving or performing, to fully living. About claiming this next chapter as your own.
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If you’re ready to step into that version of yourself, I can guide you there - with support, guidance, and clarity every step of the way.​​​​​
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So, what's the method?
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The Create Yourself Method
Unlike traditional coaching, which starts with a goal and works toward it, this series goes deeper. We explore the subconscious - the place where your truest desires and vision for life live. For many women in midlife, what surfaces here is far more meaningful than the goals they had on paper, and it becomes the foundation for a life that truly fits them.
The method unfolds in three stages, each designed to build on the last:
Connect
In our first session, we reconnect with the part of you that remembers who you are beneath the roles, expectations, and pressure. Through guided visualisation and gentle exploration, we bypass fear and overthinking, allowing a clearer, deeper vision for this next chapter to emerge - often one richer than you ever expected.
Clarify
Once we’ve uncovered what truly matters to you, we dive deeper to clarify your priorities, values, and the blocks that may have been holding you back. Together, we shine a light on what’s no longer serving you and identify the beliefs, habits, or patterns that need to shift. This step creates a clear, grounded picture of the life you want — one that aligns with your authentic self and the vision you’re stepping into at this stage of life.
Create
Finally, we move from insight into action. This step is about designing and stepping into your life with intention, confidence, and a sense of play. You’ll learn tools to take empowered action, set aligned goals, and create a roadmap that feels exciting, achievable, and fully yours. By the end of this process, you’ll have not only clarity and confidence, but a tangible plan for a life that reflects your true self — not who you were taught to be.
Think like your future self...
To create your future self, you need to think like your future self.
That's why this entire process is supported by daily guided visualisation and reflective journalling.
Each day you'll ask yourself, "what would my future self do?"
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Using repetition and visualisation, you'll start to train your brain to think in a different way. What courage you were looking for will FIND YOU, and you'll start taking action that will lead to real, tangible results.
This isn’t just mindset work; it’s a practical, science-backed way to embed lasting change from the inside out.
